*{margin:0;padding:0;box-sizing:border-box}

:root{
  /* SHELL */
  --mist:#F5EEE6;
  --sage:#DDE8DC;
  --blush:#F2DCD3;
  --lavender:#E6E1F0;
  --euca:#7C9484;
  --spa-ink:#5C6E60;
  /* CORE */
  --char:#0B0506;
  --blood:#E3170A;
  --alarm:#FF3B1F;
  --scar:#FFF6F2;
  /* GOLD */
  --gold:#c9a227;
  --gold-lite:#d4a83b;
  /* chrome */
  --board:#0A0708;
  --panel-line:rgba(255,246,242,.08);
  --meta:#8a7f7b;
}

html{scroll-behavior:smooth}
body{
  background:var(--mist);
  background-image:
    radial-gradient(60% 40% at 50% 0%, rgba(227,23,10,.05), transparent 60%),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.04 0'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)'/%3E%3C/svg%3E");
  color:var(--spa-ink);
  font-family:'Cormorant Garamond',serif;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

/* CORE TEXTURE (blood underlayer) */
.core-bg{
  background:
    repeating-linear-gradient(-32deg, transparent 0 9px, rgba(227,23,10,.10) 9px 10px, transparent 10px 26px),
    radial-gradient(130% 90% at 78% 12%, rgba(227,23,10,.42), transparent 55%),
    radial-gradient(80% 120% at 10% 100%, rgba(255,59,31,.14), transparent 60%),
    linear-gradient(158deg, #1D0605, var(--char) 62%);
  color:var(--scar);
}

/* CSS-only entrance */
@keyframes rise { from{opacity:0; transform:translateY(24px)} to{opacity:1; transform:translateY(0)} }
.rise{ animation:rise .8s cubic-bezier(.2,.7,.2,1) both; }
.d1{animation-delay:.05s}.d2{animation-delay:.15s}.d3{animation-delay:.25s}
.d4{animation-delay:.35s}.d5{animation-delay:.45s}.d6{animation-delay:.55s}

/* Typography utilities */
.brute{font-family:'Anton',sans-serif;letter-spacing:.01em}
.brute-sm{font-family:'Archivo Black',sans-serif}
.mono-tag{font-family:'Archivo Black',sans-serif;font-size:10px;letter-spacing:.3em;text-transform:uppercase}
.serif{font-family:'Cormorant Garamond',serif}
.struck{text-decoration:line-through;text-decoration-color:var(--blood);text-decoration-thickness:2.5px}

/* NAV — always on the core */
nav.top{
  position:sticky;top:0;z-index:50;
  background:rgba(11,5,6,.94);
  backdrop-filter:blur(10px);
  border-bottom:1px solid rgba(227,23,10,.25);
}
nav.top .inner{
  max-width:1400px;margin:0 auto;padding:16px 40px;
  display:flex;align-items:center;justify-content:space-between;gap:24px;
}
.logo{
  font-family:'Anton',sans-serif;font-size:24px;color:var(--scar);
  letter-spacing:.14em;text-decoration:none;text-transform:uppercase;
  position:relative;
}
.logo::after{
  content:"";position:absolute;left:-4px;right:-4px;top:52%;height:3px;
  background:var(--blood);
  clip-path:polygon(0 40%,8% 0,22% 60%,38% 10%,54% 60%,72% 20%,88% 70%,100% 30%,100% 80%,86% 40%,72% 90%,56% 40%,40% 90%,24% 40%,10% 90%,0 60%);
}
nav.top ul{list-style:none;display:flex;gap:28px;font-family:'Archivo Black',sans-serif;font-size:11px;letter-spacing:.22em;text-transform:uppercase}
nav.top ul a{color:#B9AEA8;text-decoration:none;transition:color .2s}
nav.top ul a:hover, nav.top ul a:focus-visible{color:var(--blood);outline:none}
.cta-nav{
  font-family:'Archivo Black',sans-serif;font-size:11px;letter-spacing:.24em;text-transform:uppercase;
  background:var(--blood);color:var(--scar);padding:14px 22px;text-decoration:none;
  border:1px solid var(--blood);transition:all .2s;
  box-shadow:0 8px 22px rgba(227,23,10,.35);
}
.cta-nav:hover, .cta-nav:focus-visible{background:var(--scar);color:var(--char);border-color:var(--scar);outline:none}
@media(max-width:768px){
  nav.top ul{display:none}
  nav.top .inner{padding:14px 20px}
}


/* ============= WRAP ============= */
.wrap{max-width:1320px;margin:0 auto;padding:0 40px}
@media(max-width:768px){.wrap{padding:0 20px}}

/* ============= HERO — MAX TEAR (blood dominates) ============= */
.hero{
  position:relative;
  padding:90px 0 120px;
  overflow:hidden;
  min-height:80vh;
}

/* pastel strip TORN in from the left — the shell is ~28%, blood is ~72% */
.hero .shell-strip{
  position:absolute;
  top:0;bottom:0;left:0;
  width:34%;z-index:1;
  clip-path:polygon(
    0 0, 100% 0,
    88% 6%, 96% 12%, 82% 18%, 94% 24%, 80% 32%,
    92% 40%, 78% 48%, 90% 56%, 76% 64%, 88% 72%,
    74% 80%, 86% 88%, 72% 96%, 84% 100%,
    0 100%
  );
  filter:drop-shadow(3px 0 0 var(--scar)) drop-shadow(1px 2px 0 rgba(255,246,242,.6));
}
.hero .shell-strip .inner{position:absolute;inset:0}
.hero .shell-strip .content{
  position:absolute;inset:0;padding:110px 40px 40px 40px;
  display:flex;flex-direction:column;justify-content:space-between;
  color:var(--spa-ink);
}
.hero .shell-strip .eyebrow{
  font-family:'Archivo Black',sans-serif;font-size:10px;letter-spacing:.34em;
  text-transform:uppercase;color:var(--euca);margin-bottom:20px;
  writing-mode:vertical-rl;transform:rotate(180deg);
  position:absolute;top:120px;left:20px;
}
.hero .shell-strip .quiet-copy{
  font-family:'Cormorant Garamond',serif;font-style:italic;font-weight:500;
  font-size:24px;line-height:1.4;color:var(--spa-ink);max-width:80%;
}
.hero .shell-strip .quiet-copy .struck{
  text-decoration:line-through;text-decoration-color:var(--blood);text-decoration-thickness:2.5px;
}
.hero .shell-strip .tag{
  font-family:'Archivo Black',sans-serif;font-size:10px;letter-spacing:.3em;
  text-transform:uppercase;color:var(--meta);
}

/* the loud side — 66% blood core */
.hero .core-side{
  position:relative;z-index:2;
  padding-left:36%;
}
.hero h1{
  font-family:'Anton',sans-serif;
  font-size:clamp(72px,11vw,180px);
  line-height:.88;text-transform:uppercase;
  color:var(--scar);margin-bottom:36px;
  text-shadow:0 0 40px rgba(0,0,0,.6);
}
.hero h1 .app{
  display:block;font-size:.5em;color:var(--scar);opacity:.85;
  letter-spacing:.04em;margin-bottom:8px;
  font-family:'Anton',sans-serif;font-style:normal;
}
.hero h1 .wont-let{
  display:block;color:var(--scar);
}
.hero h1 .you-chill{
  display:block;color:var(--blood);
  text-shadow:0 0 40px rgba(227,23,10,.55);
  position:relative;
}
.hero h1 .you-chill::after{
  content:"";position:absolute;left:-2%;right:-2%;bottom:14%;height:12px;
  background:var(--char);
  clip-path:polygon(0 40%,8% 0,22% 60%,38% 10%,54% 60%,72% 20%,88% 70%,100% 30%,100% 80%,86% 40%,72% 90%,56% 40%,40% 90%,24% 40%,10% 90%,0 60%);
  opacity:.7;
}

.hero .deck{
  font-family:'Cormorant Garamond',serif;font-style:italic;font-weight:500;
  font-size:22px;line-height:1.5;color:#E8D8D1;
  max-width:640px;margin-bottom:40px;
}
.hero .deck b{
  font-family:'Anton',sans-serif;font-style:normal;font-weight:400;
  color:var(--blood);text-transform:uppercase;font-size:.9em;letter-spacing:.02em;
  text-shadow:0 0 20px rgba(227,23,10,.4);
}

.hero .btn-primary{
  font-family:'Archivo Black',sans-serif;font-size:14px;letter-spacing:.28em;text-transform:uppercase;
  background:var(--blood);color:var(--scar);padding:24px 36px;text-decoration:none;
  border:1px solid var(--blood);position:relative;transition:all .2s;
  box-shadow:0 12px 34px rgba(227,23,10,.4);
}
.hero .btn-primary:hover,.hero .btn-primary:focus-visible{background:var(--scar);color:var(--char);border-color:var(--scar);outline:none}
.hero .btn-secondary{
  font-family:'Archivo Black',sans-serif;font-size:14px;letter-spacing:.28em;text-transform:uppercase;
  background:transparent;color:var(--scar);padding:24px 36px;text-decoration:none;
  border:1px solid rgba(255,246,242,.4);transition:all .2s;
}
.hero .btn-secondary:hover,.hero .btn-secondary:focus-visible{background:var(--scar);color:var(--char);border-color:var(--scar);outline:none}

.hero .microcopy{
  margin-top:28px;font-family:'Archivo Black',sans-serif;font-size:11px;
  letter-spacing:.34em;text-transform:uppercase;color:#F3B9B2;
}

@media(max-width:1024px){
  .hero .core-side{padding-left:0;padding-top:40px}
  .hero .shell-strip{position:relative;width:100%;height:200px;
    clip-path:polygon(0 0, 100% 0, 100% 80%, 92% 90%, 78% 82%, 60% 92%, 42% 82%, 24% 92%, 8% 82%, 0 90%);}
  .hero .shell-strip .content{padding:30px 24px}
  .hero .shell-strip .eyebrow{display:none}
  .hero .shell-strip .quiet-copy{font-size:18px}
}
@media(max-width:768px){
  .hero{padding:60px 0 80px;min-height:auto}
  .cta-row{flex-direction:column;align-items:stretch}
  .hero .btn-primary,.hero .btn-secondary{text-align:center}
}

.shell-bg{
  background:linear-gradient(150deg, var(--mist), var(--sage) 55%, var(--blush));
  color:var(--spa-ink);
}
/* SCROLLING TICKER — bleed of roasts under hero */
.ticker{
  padding:22px 0;background:var(--blood);color:var(--scar);
  overflow:hidden;white-space:nowrap;border-top:1px solid rgba(255,246,242,.15);border-bottom:1px solid rgba(255,246,242,.15);
  font-family:'Anton',sans-serif;font-size:22px;letter-spacing:.08em;text-transform:uppercase;
}
.ticker .track{display:inline-block;animation:tickerscroll 45s linear infinite;padding-left:100%}
@keyframes tickerscroll{from{transform:translateX(0)}to{transform:translateX(-100%)}}
.ticker span{margin:0 22px}
.ticker .dot{color:var(--char);font-size:1.2em}

/* ============= GLOBAL BUTTONS (A1, used by final CTA) ============= */
.cta-row{display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.btn-primary{
  font-family:'Archivo Black',sans-serif;font-size:13px;letter-spacing:.24em;text-transform:uppercase;
  background:var(--char);color:var(--scar);padding:22px 32px;text-decoration:none;
  border:1px solid var(--char);position:relative;overflow:hidden;transition:all .2s;
}
.btn-primary::before{
  content:"";position:absolute;inset:0;
  background:linear-gradient(158deg,#1D0605,var(--char));
  z-index:-1;
}
.btn-primary:hover,.btn-primary:focus-visible{
  background:var(--blood);border-color:var(--blood);outline:none;
  box-shadow:0 10px 30px rgba(227,23,10,.35);
}
.btn-secondary{
  font-family:'Archivo Black',sans-serif;font-size:13px;letter-spacing:.24em;text-transform:uppercase;
  background:transparent;color:var(--char);padding:22px 32px;text-decoration:none;
  border:1px solid var(--char);transition:all .2s;
}
.btn-secondary:hover,.btn-secondary:focus-visible{background:var(--char);color:var(--scar);outline:none}


/* ============= SECTIONS COMMON ============= */
.sec{padding:100px 0;position:relative}
.sec-label{
  font-family:'Archivo Black',sans-serif;font-size:11px;letter-spacing:.42em;
  text-transform:uppercase;color:var(--meta);margin-bottom:26px;
  display:flex;align-items:center;gap:16px;
}
.sec-label::after{content:"";flex:1;height:1px;background:rgba(92,110,96,.2)}
.sec-label .num{color:var(--blood)}
.h2{
  font-family:'Cormorant Garamond',serif;font-style:italic;font-weight:500;
  font-size:clamp(38px,5vw,64px);line-height:1.05;color:var(--char);
  margin-bottom:24px;max-width:900px;
}
.h2 .brute{
  font-family:'Anton',sans-serif;font-style:normal;font-weight:400;
  text-transform:uppercase;color:var(--blood);letter-spacing:.02em;
}

/* ============= MIRROR SECTION ============= */
.mirror{background:var(--sage);border-top:1px solid rgba(92,110,96,.2);border-bottom:1px solid rgba(92,110,96,.2)}
.mirror .lede{
  font-size:22px;line-height:1.55;color:var(--spa-ink);max-width:720px;margin-bottom:20px;
}
.mirror .lede em{color:var(--blood);font-style:italic;font-weight:600}

/* ============= HOW IT WORKS ============= */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:60px}
@media(max-width:900px){.steps{grid-template-columns:1fr}}
.step{
  background:var(--mist);border:1px solid rgba(92,110,96,.2);
  padding:36px;position:relative;
}
.step .n{
  font-family:'Anton',sans-serif;font-size:64px;line-height:1;
  color:var(--blood);opacity:.9;margin-bottom:16px;
}
.step h3{
  font-family:'Anton',sans-serif;font-size:24px;text-transform:uppercase;
  color:var(--char);letter-spacing:.02em;margin-bottom:14px;
}
.step p{font-size:18px;line-height:1.5;color:var(--spa-ink)}

/* ============= LEVELS ============= */
.levels{background:var(--blush);border-top:1px solid rgba(92,110,96,.2)}
.level-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:60px}
@media(max-width:900px){.level-grid{grid-template-columns:1fr}}
.level{
  padding:44px 36px;position:relative;overflow:hidden;
  border:1px solid rgba(92,110,96,.2);
}
.level.coach{background:var(--mist)}
.level.drill{
  background:var(--mist);
  position:relative;
}
.level.drill::before{
  content:"";position:absolute;inset:0;z-index:0;
  background:
    repeating-linear-gradient(-32deg, transparent 0 9px, rgba(227,23,10,.10) 9px 10px, transparent 10px 26px),
    linear-gradient(158deg,#1D0605,var(--char) 62%);
  clip-path:polygon(100% 0, 100% 100%, 60% 100%, 55% 82%, 62% 66%, 54% 48%, 63% 30%, 55% 14%, 62% 0);
}
.level.demon{color:var(--scar);position:relative}
.level.demon::before{
  content:"";position:absolute;inset:0;z-index:0;
  background:
    repeating-linear-gradient(-32deg, transparent 0 9px, rgba(227,23,10,.10) 9px 10px, transparent 10px 26px),
    radial-gradient(130% 90% at 78% 12%, rgba(227,23,10,.42), transparent 55%),
    linear-gradient(158deg,#1D0605,var(--char) 62%);
}
.level > *{position:relative;z-index:1}
.level h3{
  font-family:'Anton',sans-serif;font-size:36px;text-transform:uppercase;
  letter-spacing:.02em;margin-bottom:18px;
}
.level.coach h3{color:var(--char)}
.level.drill h3{color:var(--char)}
.level.demon h3{color:var(--blood);text-shadow:0 0 26px rgba(227,23,10,.4)}
.level p.tag{
  font-family:'Archivo Black',sans-serif;font-size:10px;letter-spacing:.3em;
  text-transform:uppercase;margin-bottom:16px;
}
.level.coach .tag{color:var(--euca)}
.level.drill .tag{color:#C97F6E}
.level.demon .tag{color:#F3B9B2}
.level .desc{
  font-size:19px;line-height:1.45;font-style:italic;
}
.level.coach .desc{color:var(--spa-ink)}
.level.drill .desc{color:var(--spa-ink)}
.level.demon .desc{color:#E8D8D1}
.level .fine{
  margin-top:18px;font-size:14px;color:var(--meta);font-style:italic;
}
.level.demon .fine{color:#B29B96}

/* ============= DIFFERENTIATORS ============= */
.diff-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:0;margin-top:60px;border-top:1px solid rgba(92,110,96,.2);border-left:1px solid rgba(92,110,96,.2)}
@media(max-width:900px){.diff-grid{grid-template-columns:1fr}}
.diff{
  padding:44px;border-right:1px solid rgba(92,110,96,.2);border-bottom:1px solid rgba(92,110,96,.2);
  background:var(--mist);position:relative;
}
.diff:nth-child(5){grid-column:span 2}
@media(max-width:900px){.diff:nth-child(5){grid-column:span 1}}
.diff h3{
  font-family:'Anton',sans-serif;font-size:26px;text-transform:uppercase;
  color:var(--char);letter-spacing:.02em;margin-bottom:14px;
  display:flex;align-items:baseline;gap:10px;
}
.diff h3 .arrow{color:var(--blood)}
.diff p{font-size:18px;line-height:1.5;color:var(--spa-ink)}

/* ============= EARNED SILENCE (kintsugi gold seam) ============= */
.silence{background:var(--lavender);border-top:1px solid rgba(92,110,96,.2);position:relative;overflow:hidden}
.silence::before{
  content:"";position:absolute;top:0;bottom:0;left:50%;width:2px;
  background:linear-gradient(180deg,transparent,var(--gold) 20%,var(--gold-lite) 50%,var(--gold) 80%,transparent);
  transform:translateX(-1px) rotate(-1.5deg);
  box-shadow:0 0 20px rgba(201,162,39,.4);
  z-index:1;
}
.silence-inner{
  display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;position:relative;z-index:2;
}
@media(max-width:900px){.silence-inner{grid-template-columns:1fr}}
.silence h2{
  font-family:'Cormorant Garamond',serif;font-style:italic;font-weight:500;
  font-size:clamp(38px,5vw,64px);line-height:1.05;color:var(--char);margin-bottom:20px;
}
.silence h2 .gold{
  color:var(--gold);background:linear-gradient(180deg,var(--gold),var(--gold-lite));
  -webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;
}
.silence p{font-size:19px;line-height:1.55;color:var(--spa-ink);max-width:520px}
.kintsugi-card{
  background:var(--mist);padding:44px;position:relative;
  border:1px solid rgba(92,110,96,.2);
}
.kintsugi-card .seam{
  position:absolute;top:-1px;bottom:-1px;left:34%;width:3px;
  background:linear-gradient(180deg,var(--gold),var(--gold-lite));
  box-shadow:0 0 12px rgba(201,162,39,.6);
  clip-path:polygon(30% 0,70% 6%,40% 14%,64% 22%,36% 30%,68% 38%,40% 48%,66% 56%,38% 66%,66% 74%,40% 82%,66% 92%,40% 100%);
}
.kintsugi-card .day{
  font-family:'Archivo Black',sans-serif;font-size:11px;letter-spacing:.3em;
  color:var(--gold);text-transform:uppercase;margin-bottom:12px;
}
.kintsugi-card .task{
  font-family:'Cormorant Garamond',serif;font-style:italic;font-weight:500;
  font-size:32px;color:var(--spa-ink);margin-bottom:8px;
}
.kintsugi-card .status{
  font-family:'Anton',sans-serif;text-transform:uppercase;
  font-size:22px;color:var(--euca);letter-spacing:.02em;
}

/* ============= SAFETY ============= */
.safety{background:var(--mist);border-top:1px solid rgba(92,110,96,.2)}
.safety .lede{font-size:20px;line-height:1.55;color:var(--spa-ink);max-width:720px}
.safeword{
  display:inline-block;font-family:'Anton',sans-serif;text-transform:uppercase;
  color:var(--blood);font-size:1.1em;letter-spacing:.02em;padding:0 6px;
  background:rgba(227,23,10,.08);
}

/* ============= FINAL CTA ============= */
.final{
  padding:120px 0;position:relative;overflow:hidden;
  background:linear-gradient(158deg,#1D0605,var(--char) 62%);
  color:var(--scar);text-align:center;
}
.final::before{
  content:"";position:absolute;inset:0;
  background:
    repeating-linear-gradient(-32deg, transparent 0 9px, rgba(227,23,10,.12) 9px 10px, transparent 10px 26px),
    radial-gradient(130% 90% at 50% 12%, rgba(227,23,10,.35), transparent 55%);
  z-index:0;
}
.final .wrap{position:relative;z-index:1}
.final h2{
  font-family:'Anton',sans-serif;font-size:clamp(44px,6.5vw,88px);line-height:.98;
  text-transform:uppercase;color:var(--scar);margin-bottom:24px;
}
.final h2 .red{color:var(--blood);text-shadow:0 0 26px rgba(227,23,10,.5)}
.final .deck{
  font-family:'Cormorant Garamond',serif;font-style:italic;font-size:22px;line-height:1.5;
  color:#E8D8D1;max-width:640px;margin:0 auto 40px;
}
.final .btn-primary{background:var(--blood);border-color:var(--blood)}
.final .btn-primary:hover,.final .btn-primary:focus-visible{background:var(--scar);color:var(--char);border-color:var(--scar)}
.final .btn-secondary{color:var(--scar);border-color:var(--scar)}
.final .btn-secondary:hover,.final .btn-secondary:focus-visible{background:var(--scar);color:var(--char)}

/* ============= FOOTER ============= */
footer{
  background:var(--char);color:#8a7f7b;padding:80px 0 40px;
}
footer .cols{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:40px;margin-bottom:60px}
@media(max-width:900px){footer .cols{grid-template-columns:1fr 1fr;gap:32px}}
@media(max-width:500px){footer .cols{grid-template-columns:1fr}}
footer h4{
  font-family:'Archivo Black',sans-serif;font-size:11px;letter-spacing:.3em;
  color:var(--scar);text-transform:uppercase;margin-bottom:16px;
}
footer ul{list-style:none;display:flex;flex-direction:column;gap:10px}
footer a{color:#8a7f7b;text-decoration:none;font-size:15px;font-style:italic;transition:color .2s}
footer a:hover,footer a:focus-visible{color:var(--scar);outline:none}
footer .brand-blurb{font-style:italic;font-size:16px;line-height:1.55;max-width:340px}
footer .brand-blurb b{
  font-family:'Anton',sans-serif;font-style:normal;font-weight:400;color:var(--blood);
  text-transform:uppercase;font-size:.9em;letter-spacing:.02em;
}
footer .base{
  border-top:1px solid rgba(255,246,242,.08);padding-top:24px;
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;
  font-family:'Archivo Black',sans-serif;font-size:10px;letter-spacing:.28em;text-transform:uppercase;
}